Hi, I’m Ayat.
I design intentionally, creating thoughtful and inclusive experiences grounded in research.
I’m a UX designer and researcher with a Master’s in User Experience Design and a background in linguistics. I focus on accessibility, service-oriented UX, and translating research into clear product decisions, especially in contexts where usability, trust, and human dignity matter.
Nice to meet you!
Featured Projects
When I design, I start with people. When I share my work, I focus on the human needs, voices, and experiences that shaped each outcome, not just the final screens.
Accessibility Audit | E-Commerce | Inclusive Design
Uncovering Silent Barriers at Erewhon
An accessibility audit to dismantle digital exclusion, resolving friction to create an inclusive experience
Product Strategy | Emotional Design | Experience Design
Washington Post: Cultivating Gen Z Loyalty
Turning childhood memories into lifelong relationships, leaning on human connection and away from paywalls
Service Design | Brand Identity | Inclusive Interaction
CRISP
A grocery service designed, across physical and digital touchpoints, with respect, agency, and calm at its core.
Usability Testing Projects
Focused usability studies that exhibit rigor, discipline, and agility
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Zappos
What? The intuitiveness of the site’s design.
Why? To find out how well the interface supports the findability of content related to common tasks, including browsing, adding to cart, and checking return policy.
How? By using a combination of first click, clickstream, time on task, and task success.
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SmartNews App
What? The learnability of the app.
Why? To see how first-time users navigate the app and perform basic tasks, like creating an account and customizing their feed.
How? By using a combination of click rate and observational data.
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GAP A/B Testing Plan
What? The current return CTA on the GAP website.
Why? To find out if changing the design and/or wording of the CTA would expedite the return task flow.
How? By calculating the time on task before a user clicks the CTA.