Hello!
I’m a UX designer and researcher who believes in the power of listening, understanding real human needs, and designing with intention.
With a background in Linguistics and a Master’s in UX, I bring both empathy and strategy to every project. Over the past 3 years, I’ve partnered with startups and nonprofits in fintech, mental wellness, and digital accessibility—crafting solutions that are as thoughtful as they are impactful.
Nice to meet you :)!
Featured Projects
Design is about people first. That’s why, when presenting my work, I highlight the humans who inspired the process, and not a shiny prototype. The final product may change through iteration, but it always begins—and remains—a response to a human need.
Planny
PROBLEM: Busy working mothers have hectic schedules and stressful lifestyles that impact their emotional well-being.
SOLUTION: An all-in-one organizer app with an AI-powered smart assistant that transforms voice input into schedules, reminders, and lists.
METHODS: User interviews | data analysis and synthesis | user modeling
KPIs: Time on task | Success rate | First-click accuracy | Perceived desirability
TAKEAWAYS: Discovered emotional burden behind daily planning | Realized the value of voice-first interactions for busy users | Recognized the need for soft, empathetic AI tone
Erewhon
PROBLEM: Users of the Erewhon website who rely on assistive technology are unable to complete basic tasks, such as checking out and accessing product details.
SOLUTION: Avoid coding interactive elements as “images” | Add appropriate semantic markup to code elements so users can access all the information they need | Code key interactive components to be keyboard-focusable.
METHODS: Automated and manual inspections | Experience walkthrough
KPIs: SortSite | WAVE | WCAG2.1
TAKEAWAYS: Understood the impact of overlooked UI choices | Identified opportunities for low-effort, high-impact fixes | Deepened commitment to inclusive, equitable design
UXimize
PROBLEM: UX research can be daunting and time-consuming, and expediting this process could free up UX professionals to focus on core design tasks.
SOLUTION: A web-based AI-powered app that generates project-specific deliverables (e.g., personas, heuristic analyses) in seconds based on data provided by the UX professionals.
METHODS: Sketching | Wireframing | Prototyping
KPIs: First-click accuracy | Time on task | Success rate | Perceived desirability
STATUS: Prototype complete | Testing planned
Project Coming Soon…
More Projects
User Testing
-
Zappos
What is tested? The intuitiveness of the site’s design.
Why? To find out how well the interface supports the findability of content related to five common tasks including browsing, adding to cart, and checking return policy.
KPIs: A combination of first click, clickstream, time on task, and task success.
-
SmartNews App
What is tested? The learnability of the app.
Why? To see how first-time users navigate the app and perform basic tasks, like creating an account and customizing their feed.
KPIs: Click rate and observational data.
-
GAP A/B Testing Plan
What is to be tested? The current return CTA on the GAP website.
Why? To find out if changing the design and/or wording of the CTA would expedite the return task flow.
KPIs: Time on task before a user clicks the CTA.